The Susquehanna Woods website, built on WordPress with Elementor and Gravity Forms, was designed to highlight the quality and craftsmanship of custom-made live edge wood and epoxy resin pour furniture. Initially, the design process was hands-off, allowing us to use our best judgment in selecting design elements that best represented the brand. As the project progressed, it became more collaborative, ensuring that every aspect of the site clearly communicated the intricate process involved in creating these one-of-a-kind pieces.
A key focus was on articulating the process and product details clearly, given the custom nature of Susquehanna Woods’ offerings. Since each piece is made to meet specific customer requirements, the website needed to gather detailed information to ensure accuracy in the final product. This clear communication helped manage customer expectations, ensuring they felt well-informed and confident in their purchase, with no unexpected surprises.
