The Chris Aldous Photography website, developed on WordPress with Elementor, Gravity Forms, and WooCommerce, functions as both an online store and a point-of-sale system at events where the business provides photography services. The backend is purpose-built to include a custom CRM system, which facilitates proactive communication with previous customers and automates communications for those involved in upcoming, current, or recently completed events.
Through continued custom WordPress plugin development, the system has been refined to ensure that order data can be accessed and updated in real-time during events. This streamlined process is essential for meeting the demands of staff during production, aligning perfectly with the event’s tight timelines, and ensuring an efficient, seamless experience for both the team and their clients.
