The Carla Christopher website design project exemplifies our ability to create a multifaceted digital platform that caters to diverse audience segments while maintaining a cohesive brand identity. Built on WordPress, this site harnesses the power of Elementor for flexible page building, integrates Gravity Forms for user interactions, and incorporates WooCommerce to facilitate an online store. To enhance content management efficiency, we implemented Custom Post Types UI (CPT UI) and Advanced Custom Fields (ACF), enabling the client to easily manage various content types, including poetry, with minimal technical expertise.
Our design strategy focused on creating an intuitive information architecture that guides visitors to relevant content quickly and effortlessly. The homepage serves as a central hub, offering clear pathways to different content silos, each tailored to specific audience interests. By leveraging Elementor’s templating capabilities, we ensured a consistent layout across similar content types, such as poetry posts, enhancing the user experience and reinforcing the site’s visual coherence. This approach not only streamlines navigation for visitors but also simplifies content updates for the client, striking an ideal balance between aesthetics, functionality, and maintainability.
