At Media & Technology Group, LLC, our work with Button Oil & Propane focused on creating a highly user-centric website that serves as an effective tool for both the business and its customers. Utilizing WordPress as the foundation, alongside Elementor and Gravity Forms, we crafted a site designed to qualify visitors and present them with the most relevant information as quickly as possible. This approach ensures that potential customers find exactly what they need without unnecessary clicks, streamlining their experience and enhancing engagement.
One of the critical elements of this project was developing a robust information architecture tailored to the diverse audience personas. We meticulously structured the website’s content to guide each user segment—whether they were residential customers, commercial clients, or simply seeking service information—toward the specific resources that meet their needs. This clear, audience-focused organization not only improves navigation but also reinforces Button Oil & Propane’s commitment to providing excellent service across all customer interactions.
