A Beginner’s Guide to A/B Testing Basics for Small Business Websites

Get started with A/B testing basics! For small business owners seeking to boost website traffic, understanding the basics of A/B testing is essential. A/B testing, or split testing, involves comparing two versions of a webpage to see which performs better based on user engagement and conversion rates. It removes guesswork by providing data-driven insights, essential for businesses with limited marketing budgets. The process involves identifying an element to test, creating two versions, splitting traffic, measuring results, and implementing the winning version. Tools like Google Optimize and Optimizely simplify running these tests. Common pitfalls include testing too many elements, not running tests long enough, and ignoring external factors. At Media & Technology Group, LLC, we specialize in website design and marketing automation, helping businesses set up tests, analyze data, and make informed decisions to improve website performance. To learn more about how A/B testing can enhance your site, read the full article.