Macatawa
Macatawa is a historic lakeshore resort community in Ottawa County where Lake Macatawa meets Lake Michigan near Holland, a summer-cottage and beach area with marinas and a base of seasonal lodging, marine, and service businesses. Media & Technology Group builds bespoke business platforms — custom software, AI automation, managed IT, and marketing — for the Macatawa area's lodging, marine, and service businesses, and we serve them remote-first from York County, Pennsylvania — nationwide, with on-site time when a project warrants the trip.
Do you work with businesses in Macatawa, Michigan?
Yes — remote-first from our York County, Pennsylvania base, with on-site visits when a project warrants it. A Macatawa client gets a named contact, a regular maintenance window, and direct access for urgent issues.
What would you build for a Macatawa lodging, marina, or service business?
Usually a booking, reservation, slip-reservation, rental, or customer platform built around how your seasonal operation runs — so a Macatawa business works from one system instead of a paper calendar and disconnected apps.
Where does AI help a Macatawa operator?
In reservation and guest email, booking, rental, and follow-up — so a Macatawa business gets real leverage and handles the short summer season without scrambling for staff.
What's the cybersecurity baseline for a Macatawa business taking payments?
Managed EDR, MFA, immutable backups, phishing filtering, and secure payment handling, all set up and managed for you so a Macatawa business isn't carrying that risk alone.
What does a custom platform cost a Macatawa business?
A single focused workflow runs from the high four figures into the mid five figures; we scope it to what your Macatawa operation actually needs and phase it so value lands early.
How long until it's running?
Usually eight to ten weeks to the first live workflow, then iterative improvements from there.
Who owns the code and data?
You do, outright — no lock-in. The platform and data belong to your Macatawa business.
How fast do you respond when something breaks?
Typically 15–60 minutes during business hours and under an hour after-hours for critical issues, handled remotely with direct access for urgent problems — which matters most in season.
Can you do marketing in more than one language for Macatawa?
Yes — local SEO and content in English and Spanish where it fits your guests, so people searching in their own language find you first.
Can you help a Macatawa business stand out online?
Yes — local SEO and content tuned for Macatawa, its lakeshore-resort setting and the summer visitors it draws, so the guests searching nearby find your door first.
What we do for Macatawa businesses
Every engagement is built around how your Macatawa operation actually runs — a lodging, a marina, or a service business — not an off-the-shelf template. Here's where we help:
Custom Software Platforms
Booking, reservation, slip-reservation, rental, and customer platforms built around how a Macatawa lodging or marina runs, so the work lives in one system instead of disconnected apps.
Intelligent Automation
AI and workflow automation that takes reservation and guest email, booking, and rental off a Macatawa team's plate, so your people focus on guests through the season.
Marketing & SEO
Local SEO and content tuned for Macatawa, its lakeshore-resort setting and the summer visitors it draws, so the guests searching nearby find your door first.
Managed IT & Cybersecurity
Managed EDR, MFA, immutable backups, secure payment handling, and phishing filtering for a Macatawa business, handled remotely with on-site help when needed.
Consulting
Practical advice for Macatawa owners on where technology and AI fit a lodging, marine, or service business.
