The GY Parkour website design project showcased our ability to create a dynamic and informative online presence for a niche sports program. Utilizing WordPress as the content management system, we leveraged the power of Elementor for flexible page building and integrated Gravity Forms to streamline user interactions. The initial design focused on creating a compelling landing page that could easily scale to accommodate more in-depth content as the program grew.
Our primary objective was to craft a user experience that would resonate with parents seeking information about the parkour program for their children. We strategically organized the content to highlight key details that would aid in decision-making, such as program benefits, safety measures, and registration information. To capture the essence of parkour’s dynamic nature, we incorporated movement into the design elements, most notably through a carefully edited video clip prominently featured above the fold on the homepage. This visual strategy not only grabbed visitors’ attention but also conveyed the energy and excitement of parkour, helping to create an immediate emotional connection with potential participants and their parents.
